CVC, the Brazilian chain of travel agency that redefined the industry in the 1980’s and 1990’s, had a good 2018. Founded by Brazilian entrepreneur Guilherme Paulus, CVC posted a net profit of over 318 million Brazilian reais in its 2018 fiscal year, nearly a 30% increase over FY 2017.
Thanks to the leadership shown by Guilherme Paulus, both reservations and sales have grown significantly, with reservations up more than 30%, a sign of a rebounding national economy. Unsurprisingly, online sales have shown strong growth, with a 70% increase over last year’s figure, and this segment will likely make up a larger and larger share of the company’s overall business in the future as Brazilians catch up to overall trends in travel purchases.
The past four years have a been a period of expansion for Guilherme Paulus and CVC, with the acquisition of four companies in the tourism sector. In addition, the tour operator is building on its presence in Argentina, with an eye to building its Latin American business outside of Brazil. The Argentine financial crisis presented a unique opportunity for the travel giant, due to lower costs across the border.
Guilherme Paulus is known as the entrepreneur that shaped the Brazilian travel industry during the country’s return to democracy. He co-founded the firm in 1972, which eventually become the leading travel operator in Latin America. In 2006, CVC acquired Webjet, a small airline with a single plane, and quickly turned the company into Brazil’s third largest carrier. Webjet was finally purchased by GOL Airlines in 2011. Paulus is also active in the hotel sector as founder of a major Brazilian hotel chain, which boasts a porfolio of 10 luxury properties.
Guilherme Paulus also serves on Brazil’s National Tourism Board, as well as the Brazilian Tourism Ministry’s Marketing Special Committee.
Como o bilionário Guilherme Paulus pretende se tornar o maior hoteleiro do Brasil