Papa John’s have one message to its customers, they expected more from Papa John’s and so they did. The company revealed that on a video it posted online, the first advertisement campaign since Steve Ritchie joined the company as CEO.
Steve Ritchie wrote an open letter to customers in addition to the campaign to inform them on the efforts the company has put to come back on track after some disappointing events that reduced its sales. Papa John’s has registered low sales over the past say one year. According to the company’s CEO, Papa John’s has rolled out ‘unconscious bias training’ program for employees across the country.
In the open letter, Steve Ritchie also said that its diversity and inclusion practices auditing are underway and recommendations are expected soon. Ritchie embarked on a journey traveling through Los Angeles, Atlanta, Detroit, Chicago, and Dallas in a listening tour tailored to establish the views of Papa John’s employees and franchisees on how the company can do better.
Ritchie stated that the company has put together an advisory group made up of reputable equity, diversity and inclusion experts who will help in brand guidance. He is also committed to diversify the company’s leadership team.
Steve Ritchie has over 25 years of experience in the pizza business. He has been interested in the business because pizza brings people together. He found a home in Papa John’s because it brings together many people from all walks of life to spread love through tasteful and nutritious pizza. They believe in fairness, equity, opportunity and respect. They value their people and people are core to the company’s business. He has worked hard since he joined the company in January to realize their values and his efforts have met unwavering support from his extensive team.
He revealed in his social media accounts that he has endeavored to listen to the companies’ employees and customers. He registers their anger, hurt and disappointments and he is now looking into reforming the company to help it build its name going forward. Ritchie is forming a foundation that will bring together the divided people and celebrate those who rejoice in unity.