Luiz Carlos Trabuco Finds Success But Becomes Incarnation Of Globalist Ethos Along The Way

Luiz Carlos Trabuco has had an inspiring career. Starting from the lowest rungs of the corporate ladder, he is one of the few people who was able to rise all the way to the top, not just of his firm but of the entire global finance industry. This story may inspire those who would like to believe that it is still possible for wide swathes of the population to achieve wild success through nothing but their wits and strong work ethic. But upon closer inspection, we see some very unique contours emerge from the Trabuco story. We even see Trabuco himself becoming an agent of the brand of globalism that would make a repeat of his own rise very unlikely today.

From Mail Room To Board Room

Few people in the modern business world can claim to have risen as fast and as high as Luiz Carlos Trabuco. Born in 1952, in Marilia, Sao Paulo, Trabuco was raised in a lower-middle-class household, in a family that was comfortable but by no means well off. After graduating high school in 1969, Trabuco needed to find his first job. He had dreams of attending college and getting an advanced degree someday. But he lacked the funds to put himself through college. Like many students of his generation, he would need to work his way through his studies.

He applied to and was hired at what was, at that time, still a two-branch, small-town bank. Bradesco had been founded 25 years earlier, in the same town of Marilia, where Trabuco was born. Trabuco surprised his superiors with his strong work ethic, administrative talent and seemingly limitless capacity to learn new jobs and skills. By the end of his first year with the bank, he was already a branch manager.

Over the course of the ’70s, Trabuco continues rising through the corporate hierarchy. During this time, he was also able to realize his goal of putting himself through college. By the end of the 1970s, Trabuco had a bachelor’s degree in business administration and a master’s degree in social psychology. He had, by now, amassed an impressive resume, working in nearly every business line that the bank offered. In 1984, he was handed his first executive role.

As head of the corporation’s marketing department, Trabuco was able to prove his executive acumen and significantly improve the way in which the bank marketed itself to the public. His superiors were impressed, and by 1992, he was again tapped for a promotion.

This time, he was given the reins of the firm’s struggling financial planning division. It was here that the extent to which Trabuco had internalized the globalist ethos first became apparent. By this time, Trabuco was an expert in international finance and had long been familiar with the banking models used by some of the most prestigious U.S. banks. He immediately moved to scrap Bradesco’s old, one-size-fits-all banking model and aggressively started marketing to high-net-worth clients.

Some say that, during this period, the quality of banking for the average customer suffered. What is not in doubt is that the efforts to recruit rich clients, through the use of such things as 24/7 personal bankers, separate, luxury facilities and lavish rewards, turned out to be a smashing success. By 2003, the financial planning division had increased revenues by more than ten times. Trabuco was now regarded as a virtual miracle worker.

He would go on to begin recruiting all managerial talent from outside the bank and begin requiring even low-level employees to have college degrees. While there is no doubt these measures have been a huge success for the bank, there is supreme irony in the recognition that, if he were to apply today as an unqualified 18 year old, Trabuco himself would likely not even get an interview.

Learn more about Luis Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2016/09/1810520-bradesco-quer-manter-trabuco-na-presidencia-por-mais-dois-anos.shtml

Jose Auriemo Neto success story

Jos Netos’ successful career in real estate industry is one whose results have seen the construction of many buildings in Brazil that include commercial office units, shopping malls, and residential buildings. Through his hard work and dedication, he has been able to improve and change to the better his country’s landscape through the many buildings that are dotted all over Brazil.

Mr. Neto first ventured into the construction business way back in 1993 when he first started working for JHSF Participacoes SA a company operating in the same industry. Jose worked with dedication for the firm, and as a result, he slowly began climbing the ranks and finally was able to become its Chairperson and CEO. All his success got backed by the fact that he had an excellent educational background that saw him graduate from the University of Fundação Armando Álvares Penteado (FAAP) found in Sao Paulo district of Brazil.

His career at the company was marred with tremendous success that propelled him to become its Chair and Chief Executive Officer, and these successes include; overseeing the successful establishment of the company’s businesses in retail in 2009. His oversight ensured that the firm was able to exclusively enter into a deal with Jimmy Choo, Pucci, and Hermes to be able to open their first luxury and exotic retailing outlets. The luxury shops got housed in their shopping complex called Cidade Jardim.

In addition to his success story, Mr. Jose Neto role as the head of the company entails ensuring that the firm continues its role and focus in constructing unique and quality structures. Through him, the company has been able to develop buildings such as hotel, shopping malls, offices and also many other public developments. Examples of the shopping malls include the Metrô Tucuruv, Ponta Negra, and Bela Vista located in Salvador.

LinkedIn: https://www.linkedin.com/in/jos%C3%A9-auriemo-neto-8b1910148/

Norman Pattiz releases a New Show for PodcastOne, All of the Above with Norman Lear

PodcastOne is the top rated podcast in the world with over 400 million impressions. The podcast network was launched in the year 2012 as Launch Pad, but has since changed its name to PodcastOne. One of the reasons for its success is the fact that it is owned by one of the best media professionals in the world, Norman Pattiz.

Norman Pattiz has over 4 decades of experience in the syndicated media industry. He founded Westwood One, which came to be the world’s leading source of entertainment, news and sports. He was the CEO of the company before selling it. He was also selected, by President Bill Clinton, to be in the Broadcasting Board of Governors, in the year 2000. He was again reappointed to the board in the year 2002 and was placed in charge of launching Televison and Radio, in Arabic language, in all the 22 Middle East Countries. And, in the year 2009, he was appointed to the National Radio Hall of Fame.

First forward to the year 2012, a few years after retiring, Norman Pattiz was introduced to Kit Gray, who had this brilliant idea of starting a podcast. Having been in the media industry for so long, he knew that this was the future and even though he was retired, this wasn’t an opportunity he was ready to let pass him. Therefore, he partnered with Kit Gray and began PodcastOne. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz

Today, PodcastOne continues to be at a competitive edge above all its competitors because of the numerous shows that it hosts. With PodcastOne, you will find shows ranging from religion, sports, comedy, politics, and paranormal. The variety of shows, which have episodes released every Monday, is one of the reasons why the podcast is so successful.

Recently, the podcast opened a new show, All of the Above with Norman Lear. The new show will discuss all possible life topics (https://ideamensch.com/norman-pattiz/). Norman Lear with co-host Paul Hipp will be hosting the show. They will be host politicians, religious leaders, celebrities in various industries and commoners.

During the press release for this show, both Norman Pattiz and Norman Lear expressed a lot of enthusiasm working together. Norman Lear’s many years of experience would give PodcastOne a push in the right direction. Also, Norman Lear commented that he had also always wanted to do a podcast in the second half of his life. Therefore, acquiring this position is a dream come true.