The Real Real Gets Into the Beauty Game

Luxury consignment brand The Real Real is branching out into new territory- beauty products. The brand has been offering carefully selected cosmetics since late 2017 in their Soho location and a Las Vegas pop up store. Rest assured that although The Real Real is famous for high-end consignments all of the beauty items sold are indeed brand new. The fashion website and stores are going in a new direction after months of careful consideration, planning, and testing.

The newest products offered by The Real Real come from a variety of beauty brands including Olio E Osso, Uma Oils, In Fiore, Grown Alchemist, plus many more. The brand has solely selected clean beauty brands, meaning that they are naturally derived, free of parabens, etc., to keep in line with their sustainable luxury vibe. The products have been sourced directly from each company without the hassle of a middleman.

Future plans for The Real Real include a boost in beauty options for consumers. Chief merchant at the company stated, “Right now we are in the early stages, but plan to invest more heavily in the category in coming months.” This comes at a time where other major clothing retailers are turning to beauty products to expand their merchandise selection and market reach. Forever 21, Anthropologie, Madewell, and Free People all officially entered the beauty business recently. The Real Real’s founder and CEO Julie Wainwright stated in October 2017 that both beauty and home brands had been in contact with the company and had hoped to sell their products in their stores and online. After the official launch of Real Real beauty products and further expansion it could be guessed that luxury home goods might just be their next big market push, but until that time consumers can happily try out new products from their beloved luxury consignment website and store.

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