Whitney Wolfe Herd Talks About Why Her Company Launched Bumble Bizz

Launched in 2014, Bumble had already been a huge hit as a dating app. Founder and Chief Executive Officer Whitney Wolfe Herd wanted it to fill other purposes in the lives of Bumble users. The first step was launching Bumble BFF which gives women a way to find new friends wherever they happen to be. This was launched in 2016.

The next year she put out Bumble Bizz. This is now a really easy way to apply the concepts of dating apps to building out a professional network. In order to help build a career, it does geo-targeted matching, just like a dating app, and women also swipe left or right depending on if they want to make a connection with someone.

Whitney Wolfe Herd says that finding a mentor investor, or just a like-minded colleague is every bit as important to women as finding a romantic partner. Many women are now using this app around the world to find professional success and new opportunities to grow their careers.

She says that she and her team at Bumble had noticed that many women had been using the Bumble app to network. They would update their bio to find work, such as indicating they had just moved to the area and wanted to find others working in the financial tech industry. Whitney Wolfe Herd noted that the person who works for a catering company and delivers food to the Bumble office every day had also found her job on Bumble. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy

In other news about her company, Whitney Wolfe Herd recently co-hosted a big party on the beach. This was at The Surf Lodge located in Montauk, New York. The food was served on a very long wooden farm table and featured floral chine and white flowers. She wanted to celebrate both her company’s successes and the season of summer. Bumble Founder/CEO Whitney Wolfe Herd Joins Imagine Entertainment Board

This is also the location of a Bumble Hive. This is their pop-up concept and is a place where people can meet in person rather than through the app. Includes in this place, which closed Labor Day weekend, there was a photo booth, swag for Bumble users, and both beauty and retail events.  Bumble founder feared she’d be blacklisted after Tinder lawsuit